What Is WASHI’s Superpower?

I'll be honest. I have no idea how to market WASHI.

But I’m figuring it out. And here’s one thing I’ve learned: WASHI isn’t about “decision-making.”

And that may seem odd because, right now, teams are using WASHI to solve real business challenges.

For example:

- How should we use AI in our consulting business?

- Which partnership channel should we prioritize in our GTM plan?

- Where should the Magento upgrade fit in our roadmap?

- How can we incentivize employees to develop new business ideas?

- How can the Enablement team better support the Sales force?

Yes, WASHI helps teams finalize structured, well-thought-out answers - which is valuable. But it’s not enough.

That’s because decisions alone don’t drive impact. Real results require alignment - teams moving forward on a shared path they can confidently execute.

And that’s the hard part.  

How many meetings do you sit through? How many email chains and slack threads fill your day? And yet despite all that, how often do you really feel like your entire team is engaged, on board, and moving in the same direction?

That’s why WASHI exists.

With WASHI, teams define directions that everyone is committed to driving forward - and they do it in a fraction of the time. This can be the rule, not the exception. 

So, no, I haven’t figured out the perfect way to market WASHI yet. But I do know it’s going to be a game changer for a lot of teams. 

I can’t wait. Let’s go!